Avid golfers and cannabis aficionados Ted Morgan and Elliot Hollander needed a family of hero products to get their startup off the ground with a different approach to cannabis products. They we looking for a series of products that are discrete, useful, and deliberate. This product line would be the basis of their new cannabis empire and would lead to an expanding line-up of products in the future.
Many, if not most, cannabis products have a very playful, tongue-in-cheek design that is not approachable to customers outside of the younger audience.
