LDR 2.5

Caffeine is a staple for many a morning routine, but what happens when that buzz falls out of alignment with a longer than average work day?

Collaborators

Photography: Shelby Tsika Marquardt

Brand Identity: Lauren DeVane

Services

Campaign Development

Competitor & Market Analysis

Go To Market Strategy

Visual Identity

Physical & Digital Marketing Collateral

Photography

Brand Strategy

Product Design & Engineering

Prototype Fabrication

Creative Direction

Mor Matcha aimed to provide a healthier alternative to coffee consumption but faced the challenge of creating a drink that delivered the same caffeine benefits without the jitters.

We developed a unique blend of Matcha and Ashwagandha, offering a refreshing and engaging full branded identity that not only satisfied the client's needs but also stood out in the market as a unique and effective beverage choice.

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A New Way To Morning